The Book

Great Books

How Do I Know You Aren't Full of It?

One concern about the [book] is that I'm young and new to investing, and because you're a persuasive writer and I'm not well-versed in finance you could be selling a lemon.  I'm not looking for a guru to blindly follow.  Outside of your reading list, which I am looking into, especially those books I've seen elsewhere, would you be willing to offer up a contrarian perspective or publication -- one that may be well viewed by some but that contradicts your work? 

Jan 4, 2007

RESPONSE:

Thanks for the thoughtful note.  I think the fact that you recognize that a persuasive author could lead you astray puts you in a very good position NOT to be led astray (an insight that many investors don't have).  One point I make in the book is that you should never take one person's word for it, and my hope is that pointing readers toward others who have arrived at similar conclusions will provide enough evidence and support that one can eventually embrace the ideas with confidence.
As for the counter-arguments, bookstores, newspapers, financial TV, and much of Wall Street are full of those who argue that, if only you use this system, or study this technique, or follow this guru, etc., you'll beat the market and leave your less-ambitious friends in the dust.  (A good example of such a book, one I was a devoted follower of in my early days, is How To Make Money in Stocks, by William Oneil.  Another great book--and a great read--is Reminiscences of a Stock Operator, from 1923.  As you read it, just remember that the super-trader, Jesse Livermore, eventually shot himself.) 
I think such success is possible--some people do beat the market.  After 15 years in and out of the business, though, I think the odds of it are so low that the vast majority of investors who try will fail (and, in the process, end up wasting money and time.)
What finally persuaded me of this were the academic studies showing the percentage of professionals who fail to beat the market (3 out of 4 over short terms and 9 out of 10 over long terms). Contrary to the intimations of the popular financial press, professional investors are not stupid or incompetent.  On the contrary...they are extremely competent.  It's just that there are so many of them that they are the market. And if this is the best the professionals can do, then the average part-timer is facing long odds indeed  (I refer to some of these studies in the book, but many are available online as well.)
Thanks again for the thoughtful note.  Hope you enjoy the book.

Real Investment Gurus

  • TERRANCE ODEAN
    Expert in behavioral finance: the dumb mistakes we make and why.
  • EUGENE FAMA
    Showed that most investment performance has nothing to do with traditional "stockpicking."
  • KENNETH FRENCH
    Dartmouth professor, Fama co-author, and advisor to Dimensional Fund Advisors, which offers intelligently designed (and top-performing) passive funds.
  • ROBERT J. SHILLER
    King of mean-reversion: Sooner or later, markets (stocks or housing) revert to long-term averages. Developed a defensible and predictive valuation tool: the cyclically adjusted PE.
  • JEREMY SIEGEL
    Fame may have gone to head (refers to HIMSELF as "Wizard of Wharton"), but author of excellent books and editorials. Advises WisdomTree, which offers intelligently designed, passive ETFs.
  • JEREMY GRANTHAM
    Manages $100-billion-plus at GMO. Always wise, often funny, occasionally wrong, never in doubt.
  • ANDREW SMITHERS
    Smart, independent strategist. His research costs arm and leg, but occasionally writes for masses (see "Newsroom"). Current view? We're screwed.
  • PAUL KASRIEL
    Northern Trust economist. Writes antidotes to typical "good times will keep rolling" pablum. Colleague Asha Bangalore smart, too.
  • MICHAEL MAUBOUSSIN
    Smart, cross-disciplinary thinker who doesn't waste time predicting future, making trading calls, or being mostly bullish. Identifies what smart investors do that others don't.
  • JOHN BOGLE
    Founder of Vanguard and true hero for small investors. Appalled by the billions the investment industry pays itself each year for subtracting value. Has arguably done more for small investors than anyone in history.
  • WARREN E. BUFFETT
    Of course, but note why: Few predictions, no market timing, no trading, no strategy drift, and favorite holding period of "forever." Also note how utterly different this is than frantic trading and predicting that usually passes for "smart investing."
  • JONATHAN CLEMENTS
    Columnist for WSJ ($). Continues to write about (boring) intelligent investing instead of sexier stock-picking, market-timing, etc., despite voluminous reader ridicule and hate mail.
  • BILL GROSS
    PIMCO bond king. Commanding knowledge of long-term economic and market fundamentals.