The Book

Great Books

Real Investment Gurus

  • TERRANCE ODEAN
    Expert in behavioral finance: the dumb mistakes we make and why.
  • EUGENE FAMA
    Showed that most investment performance has nothing to do with traditional "stockpicking."
  • KENNETH FRENCH
    Dartmouth professor, Fama co-author, and advisor to Dimensional Fund Advisors, which offers intelligently designed (and top-performing) passive funds.
  • ROBERT J. SHILLER
    King of mean-reversion: Sooner or later, markets (stocks or housing) revert to long-term averages. Developed a defensible and predictive valuation tool: the cyclically adjusted PE.
  • JEREMY SIEGEL
    Fame may have gone to head (refers to HIMSELF as "Wizard of Wharton"), but author of excellent books and editorials. Advises WisdomTree, which offers intelligently designed, passive ETFs.
  • JEREMY GRANTHAM
    Manages $100-billion-plus at GMO. Always wise, often funny, occasionally wrong, never in doubt.
  • ANDREW SMITHERS
    Smart, independent strategist. His research costs arm and leg, but occasionally writes for masses (see "Newsroom"). Current view? We're screwed.
  • PAUL KASRIEL
    Northern Trust economist. Writes antidotes to typical "good times will keep rolling" pablum. Colleague Asha Bangalore smart, too.
  • MICHAEL MAUBOUSSIN
    Smart, cross-disciplinary thinker who doesn't waste time predicting future, making trading calls, or being mostly bullish. Identifies what smart investors do that others don't.
  • JOHN BOGLE
    Founder of Vanguard and true hero for small investors. Appalled by the billions the investment industry pays itself each year for subtracting value. Has arguably done more for small investors than anyone in history.
  • WARREN E. BUFFETT
    Of course, but note why: Few predictions, no market timing, no trading, no strategy drift, and favorite holding period of "forever." Also note how utterly different this is than frantic trading and predicting that usually passes for "smart investing."
  • JONATHAN CLEMENTS
    Columnist for WSJ ($). Continues to write about (boring) intelligent investing instead of sexier stock-picking, market-timing, etc., despite voluminous reader ridicule and hate mail.
  • BILL GROSS
    PIMCO bond king. Commanding knowledge of long-term economic and market fundamentals.